NEW LIPITOR DATA: In some heart patients, the highest dose of Lipitor cut risk of heart attack and other complications by a third, compared to the lowest dose. PATIENT POPULATION: Patients in this new data analysis had heart disease, kidney disease and were either obese or had ...

A reanalysis of research data found a high dose of popular cholesterol pill Lipitor lowers risk of heart attack and stroke in some patients with both heart disease and kidney disease, the drug's maker said Monday. Pfizer Inc. said the new analysis, which it funded ...

Pharmaceutical companies boosted their spending on ads directly targeting consumers by barely 2 percent last year, according to data compiled by The Nielsen Co. Drugmakers spent a combined $4.51 billion on ads for prescription medicines aimed at consumers. Two-thirds of that, or $3 billion, went for television ads, and another $1.19 billion was spent on magazine ads in ...